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We were asked to help the CIH to communicate to its members and others the work it does to influence government policy. This leaflet is very much in the mould of other CIH literature – the blocks of purple and bold orange – but it also projects a certain attitude that speaks volumes.
“Almost by definition, a good deal of policy work has to be behind the scenes and this was our first attempt to explain to the world what we do. The picture of the little girl – she certainly knows what she’s about – was perfect to sum up both the way we work and our obsession with the future. We have continued to use this icon on job advertisements and other literature, it was so well chosen”. Merron Simpson,
Policy Head, Chartered Institute of Housing. |
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